National Alumni Association chapters bring the Bama spirit to hometowns across the country. By connecting alumni, students, parents, friends and fans, each chapter helps define the Crimson Tide community. These brand guidelines are designed to help each chapter ensure a consistent representation of the National Alumni Association and The University of Alabama. Please review these guidelines and submit the acknowledgement below. Once your acknowledgement is prcessed, you will receive a link to download chapter logos.

Logos  

  • Use only the provided logo lockup options.
  • Chapter logos may not include symbols or extra graphics (example: elephants, state shapes, skylines). 
  • Symbols and graphics may be used in images and designs, as long as they follow logo spacing guidelines and are not integrated into the official logo. 
  • Symbols and graphics must never be used in place of the official chapter logo in designs. 

A: One-line

Minimum width: 2.5” wide

B: Two-line

Minimum width: 2.375” wide

C: Block

Minimum width: 1.875” wide

D: Badge

Minimum width: 1.8” wide

Social Media Profile Image

Chapters must use the social media profile lockup on all channels.  

  • No substitutions or custom designs should be used in place of the official profile image
  • The social media profile image should only be used on social channels as the profile icon and never used as an additional lockup.  

Color Versions and Palette  

  • Each lockup will be delivered in the colorways: crimson, black, dark grey and white.
  • The social media profile image will be provided as crimson and white and should not be recolored.
  • Light-background designs should use crimson or black lockups; dark-background versions should use white lockups.  
  • Any modification of chapter logos confuses their meaning, diminishes their impact, and is prohibited. Never redraw, recolor, distort or otherwise alter chapter logos in any way.

Crimson Flame

  • PMS 201  
  • CMYK 25, 100, 79, 20  
  • RGB 158, 27, 50  
  • HEX 9E1B32  

Capstone Gray

  • PMS 430  
  • CMYK 52, 40, 37, 3  
  • RGB 130, 138, 143  
  • HEX 828A8F  

Pachyderm

  • PMS 431  
  • CMYK 65, 51, 44, 16  
  • RGB 95, 106, 114  
  • HEX 5F6A72  

Clear-Space Boundary  

  • A required buffer zone should surround each logo to maintain visual clarity: equal to the height of one chapter name letter.
    • No text, imagery, complex patterns or graphic elements may intrude into this clear-space boundary.

Minimum Size and Legibility  

  • Logo must be displayed at minimum sizes set for each lockup style.
    • A: 2.5” wide
    • B: 2.375” wide
    • C: 1.875” wide
    • D: 1.8” wide
  • Ensure type remains readable at any size, especially in digital or embroidered applications.  

File Formats  

Chapter lockups will be delivered in three file formats: 

EPS

Vector file (can be enlarged to any size), required by many vendors

banners, screen printing, publications, embroidery

JPEG

Raster file (cannot be enlarged), smaller file size, white background

documents, digital applications, small signage

PNG

Raster file (cannot be enlarged), transparent background

documents, digital applications, non-white backgrounds

Background and Contrast  

  • Logos must appear on a background that provides maximum legibility.  
  • Avoid placing logos on visually cluttered areas   

Custom Applications  

  • Some products, especially embroidery and small promo items may require an alternate chapter logo version for readability. Contact NAA Alumni Engagement if you need assistance with a custom design.   

Chapter, NAA and UA Naming  

Only use the official chapter name in communications and designs (example: Marengo County Alumni Chapter, Bama in Boise).  

  • Do not abbreviate the chapter name (example: MCA, BIB)  
  • Do not use a secondary chapter name (example: UA Marengo, Boise Bama Club)

In–State Chapters

  • In-State chapter names will be referred to by location/county on logos (Marengo County).
  • In-State chapters may to refer to their chapters in communications using their approved unique name (Marengo County Tide) if the name already exists. New in-state chapters should only refer to themselves by location/county.

Out-of-State Chapters

  • Out-of-State chapters who do not currently have a unique name (Bama in Atlanta, CrimsonAti) should be named with “Bama in” and their location (Bama in Boise). 

NAA Naming

  • Refer to the NAA as the National Alumni Association and NAA as the second reference. Do not use the Alabama Alumni Association or UA Alumni Association.  

The University of Alabama Naming

  • The University of Alabama (first reference, note capitalization of “T” in “The”)
    • Example: I’m proud to be a graduate of The University of Alabama  
  • University of Alabama (first reference)
    • Example: University of Alabama graduates are making waves! 
  • Bama (first reference)
    • Example: Show your Bama pride! 
  • the University (secondary reference, do not capitalize the “t” in “the)
    • Example: We are proud to support the Univeristy. 
  • UA (secondary reference)
    • Example: Stay connected to UA! 
  • Alabama (use sparingly and only as a secondary reference)
    • Example: It’s almost Alabama football season! 

Use of Licensed University Marks  

Websites  

  • All official chapter websites hosted on external domains must include this sentence (with embedded NAA link) somewhere on the site: “[Chapter Name] is an official chapter of The University of Alabama National Alumni Association.”  
  • Use a shared chapter email, not a personal email, for website access.  
  • Keep at least two admins active. Update access immediately when leadership changes. 

Sponsorships  

  • Sponsors may not be presented as official sponsors or partners of The University of Alabama or the National Alumni Association.  
  • Use clear language (example: “Proud supporter of the Marengo County Alumni Chapter.”)  
  • Sponsor logos may not appear on official chapter logos or permanent chapter materials or in ways that visually suggest endorsement by UA or NAA.

Merchandise  

All merchandise using chapter names and/or logos (example: apparel, promo items) must be approved by the NAA before production.  

  • Any designs that do not meet guidelines will need to redesigned and approved by the NAA.
  • All current designs available in online chapter stores that do not have inventory, but are produced on demand, should be shared with NAA staff for approval.  
  • Items that have current inventory may be either used until depleted or six months after receipt of the new chapter logos, whichever comes sooner. 
  • Some items may also require UA and/or Athletics brand approval, which will require NAA approval before submitting the UA brand approval form.  

NAA reserves the right to periodically review online stores and websites where chapter-branded merchandise is sold.  

  • If the NAA identifies a violation, the chapter will be contacted with details of the issue and a request for correction.
    • The chapter must stop sales of the violating item(s), work with the NAA to review and if possible, update designs to bring them into compliance.  
  • For repeat offenses or serious misuse, NAA may escalate the issue to the University’s Office of Trademark Licensing and require formal training or re-approval for future merchandise.

Social Media Guidelines and Best Practices  

Getting Started  

  • Only open chapter accounts on platforms you can actively manage.  
  • Use a shared chapter email, not a personal email, for account setup.  
  • Keep at least two admins active. Update access immediately when leadership changes.  
  • Keep login and admin information securely stored and shared among chapter leaders.  
  • Only use the official chapter name in usernames, handles and posts (example: Marengo County Alumni Chapter, Bama in Boise).  

NAA prefers chapters use a Facebook Page or Public Group.  

  • If a Private Group exists, you must also have a Facebook Page. An NAA staff member must be a member of the Private Group.  

Chapters must submit all social media account information to the Chapter Social Media Directory: uanaa.link/CSM  

  • Additional accounts, account updates and account removal may also be requested on the CSM form.  

Helpful setup links:  

Social Media Branding and Visual Standards  

All chapter social media account profile images must use the official chapter avatar.   

  • No custom designs may be used in place of the social media profile image.
  • The social media profile image may not be used as a chapter logo in any other capacity.

Symbols and graphics may be used on images, as long as they follow logo spacing guidelines. Symbols may not be used in place of the official chapter logo.  

  • For example, if your chapter uses a secondary image to represent your chapter, you may use the mark as long as the official chapter logo is also featured as the primary mark.

AI may be used to generate general post images, but should not be used for specific UA entities.

  • Do not use AI tools to generate images or videos of Big Al, coaches, athletes, leadership or campus buildings.  

Never add University of Alabama or UA Athletics logos to social media images. 

  • Script A, which must always include the registered trademark, may be used decoratively.  

Social Media event images should contain less than 20% text. Avoid posting images of flyers, use captions instead.

  • Additional details should go in captions or direct viewers to a website.  
  • Avoid adding QR codes to social graphics. These codes are used mainly for printed materials.  

When making your own social media images, use correct image sizing.

Search platforms for clone accounts every six months and report to the platform if you find any.

NAA will require any branding or visual standard violations to be remedied.

  • If inappropriate use of licensed University trademarks or chapter logos is posted, the NAA will request the chapter to make immediate changes on social media pages to comply with NAA and University branding policies.
  • For repeat offenses or serious misuse, NAA may escalate the issue to the University’s Office of Trademark Licensing and require formal training or re-approval for future social media posting.

Social Media Content Guidelines  

  • All chapter posts reflect on the NAA and the University. Never post profanity, hate speech, personal attacks, slurs or disparaging content about anyone, especially the University, trustees, employees, students or other institutions.  
  • Post regularly, but don’t overwhelm followers.  
  • Only post/share updates, events, fundraisers and giveaways related to the University, NAA or chapter.  
  • Do not post unannounced University information or speculate on breaking news until officially confirmed.  
  • Avoid controversial or political topics.  
  • Think critically before posting. If you are unsure, contact NAA Communications and Marketing.  
  • Tag the National Alumni Association when appropriate.  
  • Use relevant hashtags like #RollTide, #Bama, #UA, #Bama Family  
  • Respond to questions and comments promptly and politely.  

If someone posts offensive or hostile comments:  

  • Do not engage in an argument.  
  • Hide or delete if appropriate.  
  • Report serious issues to NAA staff.  

Private information must not be shared without express permission.

  • Do not share private member or donor information.
  • Never divulge the health status of a student or anything that pertains to their grades without the student’s express permission.  
  • Get permission before posting photos of individuals, especially minors. 

NAA will require any social media content violations to be remedied.

  • If inappropriate content is posted, the NAA will request the chapter to make immediate changes on social media pages to comply with social media content guidelines.
  • For repeat offenses or serious misuse, NAA may escalate the issue to the University’s Office of Trademark Licensing and require formal training or re-approval for future social media posting.

NAA-designed Materials

The NAA will only produce chapter event materials (social media images and emails) requested within 21 business days from the event date.

  • NAA will only create chapter event social media graphics within the 20% text limit. Event images will be primarily decorative and include a graphic, chapter logo, event name, speaker name (if applicable) and date.
  • Email copy must be approved before the chapter receives an email preview. The NAA will not provide repeated email previews to chapters for review. Email previews are to make sure there are no grammatical, style or link errors before the email is sent.

Chapters are responsible for designing all other chapter materials like postcards, flyers, banners, promo items, etc.

Chapter Guidelines Acknowledgement

The official chapter name will be used to create chapter logos.
Enter the email address you would like your acknowledgement sent to.

As an official representative of the National Alumni Association chapter named above, I acknowledge that I have read, understood and agree to comply with the Chapter Brand Guidelines.

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