Digital and Print Advertising
Direct Mail: Print inserts are included in a regular NAA mailing. Insert size depends on size of mail piece.
Social Media: Organic and boosted posts from NAA social channels give your message extra reach.
Email: Share your message to NAA membership or other segments.
Text Messaging: Send texts to NAA membership or other segments.
NAA Newsletter: Ad space is available in the bimonthly newsletter emailed to NAA members and UA alumni.
Website Merchandise Listing: Spotlight your product to Bama fans on the NAA Merchandise page.
UA Alumni App: Get your product featured with a 60-Day listing and notification on the NAA’s mobile app.
Event Sponsorship: Full or partial sponsorships of NAA events are available. Pricing customized for desired reach.
Integrated Marketing: Package any combination of NAA marketing channels. Pricing customized for desired reach.
ADVERTISING POLICY
The National Alumni Association reserves the right to refuse any ad and request any necessary corrections in design, spelling, grammar, punctuation, sentence structure, and writing style; only well-designed ads for quality products will be accepted. Web addresses used in ads must be accessible when the artwork is submitted.
Prepayment is required for first-time advertisers. If the correct artwork is not received by the stated deadline, or an ad is canceled after confirmation of space, the advertiser will be billed for half the cost of the contracted space rate.
The NAA welcomes family-friendly advertisements, and does not advertise for the following activities: charitable or nonprofit organizations, higher education outside of the UA System, political campaigns, religious groups, any product or service that does not align editorially or which poses a conflict of interest for the NAA or The University of Alabama.
LICENSING
All ads for items bearing The University of Alabama logos or emblems must be licensed through the Collegiate Licensing Program.
Alabama Alumni Magazine
Alabama Alumni Magazine is an excellent choice for advertisers who want to reach a savvy audience of well-educated readers who Roll with the Tide! Our award-winning quarterly publication is mailed to nearly 30,000 University of Alabama National Alumni Association members. Additional copies are distributed to state and local officials. Advertising space is limited, so that each ad can engage better with our readers.
QUARTERLY SCHEDULE
When a due date falls on a weekend or holiday, the deadline will be extended to the next business day. If allotted advertising pages are filled before the space deadline, no additional reservations will be taken, and advertisers can be added to a waiting list in case additional space becomes available
| Issue | Space Reservation Deadline | Artwork Due | Magazine Publishes |
| Spring | Nov. 20 | Jan. 15 | mid-late March |
| Summer | Feb. 20 | April 15 | mid-late June |
| Fall | May 20 | July 15 | mid-late September |
| Winter | Aug. 20 | Oct. 15 | mid-late December |
DOMESTIC CIRCULATION
Distributed quarterly to active members of The University of Alabama National Alumni Association, national and state legislators, and campus administrators. Circulation per issue is around 30,000, for a total annual circulation of nearly 120,000
SPACE AVAILABILITY AND CONTRACTS
Magazine ads: Advertise to a unique targeted audience. 1/4 to full-page ad spaces are available. Spots are limited.
Carrier sheet: Two-sided carrier sheets are a highly-effective way to share your message.
Riders: Full-color flyers or postcards mail with the magazine. Each issue is bagged to secure your rider.
NAA Calendar: Place an ad in the annual NAA calendar, mailed with the fall issue of Alabama Alumni Magazine.
Belly Bands: Custom-printed belly band placed around the magazine or the annual NAA calendar make your message stand out.
For more information, email Ashley Chambers or call 205-348-1551
PUBLICATION SPECS
Flat size: 9” wide x 10.875" high
- Content safe area: 8.5" wide x 10.375" high
- Perfect bound
- CMYK, no spot colors
- All UA crimson must be found 25.100.79.20
Fall issue polybags with 12-month calendar
MAGAZINE AD SIZES AND RATES
When a due date falls on a weekend or holiday, the deadline will be extended to the next business day.
Commissionable to licensed advertising agencies
| Size | Location | Finished Size | Rate 1X | 2X | 3X | 4X |
| Full | Outside back cover | 8.5”w x 9.125”h | $3,000 | $2,800 | $2,700 | $2,600 |
| Full | Inside front cover | 9”w x 10.875”h | $2,700 | $2,600 | $2,500 | $2,400 |
| Full | Inside back cover | 9”w x 10.875”h | $2,600 | $2,500 | $2,400 | $2,300 |
| Full | Internal | 9”w x 10.875”h | $2,000 | $1,850 | $1,700 | $1,550 |
| Half | Internal | 8.5”w x 5.1875“h | $1,400 | $1,250 | $1,100 | $950 |
| Third H | Internal | 8.5”w x 3.46”h | $900 | $750 | $600 | $450 |
| Third V | Internal | 2.8”w x 10.375”h | $900 | $750 | $600 | $450 |
| Quarter | Internal | 3.375”w x 4”h | $600 | $450 | $300 | $150 |
AD FILE FORMAT
A print-ready (press-ready) PDF, (no TrueType fonts allowed) and CMYK graphics embedded output at 300 dpi. Full-page ads must include a .125" bleed on all four sides. Do not include crop marks. All spot colors (ex: Pantone 201) must be converted to CMYK.